Content landing pages are an essential element of content marketing — and they’re easy to create
Optional: Use a compelling image here to create immediate trust and rapport. To learn more about the best practices for landing pages, check out the Premise Copywriting tutorial on Best Practices for Landing Pages. For more advice on creating a magnetic headline for your content landing page, read the Premise Copywriting Tutorial on Creating Compelling Headilnes.
Start with a strong introduction
The content landing page usually starts with a strong introduction that explains to the reader why your topic (and your take on that topic) are important. The page then links to individual articles on your site that explore the topic in detail. If your topic is relatively simple, you could instead create a content landing page that was simply a solid, well-written article that answers your reader’s questions.
Add links to your strongest content
Link to your best and strongest articles on this topic. Bulleted lists are a good way to present the links. Be sure each article you link to has a compelling headline that will entice the reader to click through. It’s also smart to include a short teaser description that gives the reader more reasons to click through. As you continue to add more and better content to your site, keep your content landing page updated. It should always be current, and always reflect your very best work.
Call to action
What do you want your reader to do next? Sign up for your email list? Go to a sales page? Subscribe to your blog’s RSS feed? Decide on one action you want the reader to take next, and make that action very clear with an explicit and obvious Call to Action. For more about how to create an effective call to action to get the results you’re looking for, see the Premise Copywriting tutorial on The Call to Action
Optional testimonial
At this point, you may want to include a testimonial. It should support your call to action, either by highlighting a benefit or addressing an objection.
Best practices
For more detailed advice on the best way to create a Content Landing page, see the Premise copywriting tutorial on Best Practices for Content Landing Pages.